Variable Data Printing: Market Smarter Not Harder
The hardest task for any marketing campaign is catching not only the eye, but the interest of your customers. Variable data printing allows you to make individual pieces designed and tailored for each recipient as easily as you could make a generic postcard. With variable data printing (VDP) BrainStream creates data-driven, highly personalized communications that really hit home. Our digital variable data printing technology is versatile enough to produce any kind of personalized marketing materials, from training manuals and direct mail to custom playing cards and calendar printing.
How We Do Variable Data Printing
The magic of variable data printing is that it combines data and images from a database with a document template at run time so that each piece is uniquely designed for that one exact recipient. To accomplish this, we will first work with you to create a variable data printing template - a design framework into which the different bits of data, full color photos or graphics will be inserted. Next, we analyze the target demographic and bring in the right databases of information to ensure that your pieces will be highly targeted and have a great response rate. Finally, our special variable data printing equipment combines the template with the ideal information and graphics for each individual as it prints. These variable data printing campaigns have earned our customers 1000+ response rates while reducing waste. Get started and find out what variable data printing can do for your company!
Variable data printing - an amazing success story!
In 2004 Flagstone Financial was sending out 20,000 business postcards a month with less than 1% response rates. The cards were sleek and professional, had a call to action and a personalized address... yet they still fell flat. BrainStream and the Flagstone team changed the entire campaign to a variable data printing campaign that netted $7,000,000 from a campaign of only 3,000 postcards and quick follow-up calls!
This variable data printing campaign used public information to target customers in the proper credit range and demographic to avoid the waste of sending cards to those outside their target audience. More data was brought in so that we could provide each customer with information and rates pertinent to their particulat type of loan; for example a customer with an ARM loan would find recieve a piece that let them know that ARM rates were increasing. Finally, the variable data printing piece incorporated a dynamically selected image – it included a happy couple if the data said the recipients were a couple, a single male of the data said it was a male, and then directed the customer to a unique web site or PURL. These variable data printing pieces had a stunning 10% response rate! Try it today!
Get Started Now!
BrainStream’s variable data printing allows our customer to create multi-channel marketing campaigns, producing mailers, brochures, postcards and full direct mail programs. BrainStream has the ability to combine the print campaigns with electronic campaigns. If you're ready to get major results with variable data printing, you've come to the right place – BrainStream Digital Print Services is a leading specialist that knows variable data printing! Get started with a variable data printing campaign today!
