Digital Variable Printing
What if every postcard, every letter, mailer or magazine you sent out could be custom tailored to its recipient? Now it can be! With digital variable printing technology, you can send out 2,000 mass-customized pieces personalized for each recipient as easily as you would 2,000 boring, throw-away pieces. Want to increase your response rates by as much as 1000% while eliminating waste? Get started with digital variable printing today!
How Does Digital Variable Printing Work?
Any digital variable printing project begins with a template - a specially created design piece that will be customized to create the perfect piece for each recipient. Then a database of recipients and their information is used to populate the piece with pictures, words and information specifically targeted to that individual. Studies have shown if a marketing message includes that person’s interest, their name and an offer relevant to that person there is a 1000% increase in response rates! Digital variable printing campaigns have many benefits, such as:
- Larger order size
- Increased response rates
- Quicker Response
- Less waste
What is Digital Variable Print Best For?
Digital variable printing has a whole range of uses, from marketing and specials to school materials, health education, and customized informational materials. A university, for example, might send a digital variable printing recruiting piece to prospective students. With BrainStream’s digital variable printing and imaging, the piece can be personalized to focus on the likes and passions of that individual! If the database says that a student likes basketball and hiking, the images for that piece will be full color photos of the basketball team and some beautiful scenery on campus. Try it now!
Other successful applications of digital variable printing include:
- Automobile service reminders
- Travel offers
- Bank loan rate information
- Specials and sales
- Doctor and specialist appointment reminders
Better Marketing Practices
Marketing experts say it takes 5 “touches” for your message to be successful. A digital variable printing piece with a unique PURL offers the recipient another marketing touch. One of our mortgage customers sends a personalized card to a recipient with a PURL directing the prospect to a website that is designed exactly for them! They can use their own preloaded information to see how their mortgage could change based the promotion. This kind of personalized data is what gets results! Find out for yourself!
Save Money with Digital Variable Printing
Digital variable printing saves you money and improves the ROI of each campaign. The data is used to only send a personalized piece rather than mass mail. One of our customers used to send 20,000 pieces each month and would get the usual 1-2% response rate. Today, by using digital variable printing, that same customer sends only 2,000 pieces and gets a 10% response rate. The math is clear! Why send 20,000 pieces for only 25 responses when you can get 200 responses from only 2000 cards? Get started with digital variable printing today!
Get Started Today!
We're experts in digital variable printing. No matter what your need, we have the expertise to get the right data and design for your campaign! Just imagine what we can do for you. Start now!
